Celebrating the Unsung Heroes of Trucking: National Technician Appreciation Week 2023

As the wheels of the trucking industry keep turning, there's a group of unsung heroes behind the scenes ensuring that the trucking industry continues to roll smoothly. The third annual National Technician Appreciation Week (NTAW), taking place from September 24-30, 2023, is the perfect opportunity to shine a spotlight on these unsung heroes.

NTAW, organized by the American Trucking Associations (ATA) in collaboration with the ATA's Technology & Maintenance Council (TMC), is a week dedicated to acknowledging and celebrating the hard work and unwavering commitment of professional technicians within the trucking industry.

Professional technicians are the backbone of the trucking world, responsible for keeping vehicles roadworthy, safe, and efficient. They ensure the uptime, fuel economy, and overall performance of every commercial truck you see on the road. This week is not just about recognizing their extraordinary efforts but also about attracting fresh talent to one of the most sought-after careers in the industry.

Throughout National Technician Appreciation Week, we'll be shining a well-deserved spotlight on each of the service departments and their dedicated technician teams who keep the trucking industry moving. These professionals play some of the most demanding and critical roles in the world of transportation. Join us in celebrating their indispensable contributions, and let's collectively say 'thank you' to these essential individuals who ensure that deliveries arrive on time and the industry keeps on trucking.

TMC Executive Director Robert Braswell summed it up perfectly, stating, "Technicians are part of the backbone of the trucking industry. Without them, making sure vehicles are ready for service and in safe condition, drivers can't make the deliveries we rely on. This is the perfect time for our industry and the general public to show their appreciation and say, ‘thank you’ to these important individuals and the valuable work they do."

So, get ready to meet the incredible Carolina International Trucks & Idealease technicians who power the trucking industry, one department at a time. Join us in celebrating National Technician Appreciation Week 2023!

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